In 2024, Upstride Agency partnered with Knox City Council and the Government's Department of Environment and Climate Action to conduct a pioneering workshop for local environmental volunteer groups.
The workshop aimed to introduce local volunteer groups to the power of ethical AI and innovative communication tools, enhance their outreach and campaign strategies, and foster a greener and more sustainable city.
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what we did
Upstride designed and delivered a comprehensive workshop that combined theoretical knowledge with practical, hands-on activities. The workshop focused on leveraging AI tools to improve communication strategies while addressing ethical considerations and building confidence among participants.
The workshop included:
An Introduction to AI tools: Provided an overview of key AI tools, including ChatGPT, Google Gemini, Pictory, and various image generators. Demonstrated how these tools can be used to enhance online communication and content creation.
Interactive Activities: Engaged participants in fun and interactive exercises to explore the capabilities of AI tools. Activities included brainstorming sessions, content creation challenges, and scenario-based simulations to apply AI tools in real-world contexts.
Ethics Discussion: Facilitated nuanced discussions around the ethical implications of using AI in communication. Topics covered included data privacy, bias in AI algorithms, and the responsible use of technology.
Strategy Development: Guided participants in developing communication strategies using AI tools. This included creating sample campaigns, drafting messages, and designing visual content to attract and engage new volunteers.
