Upstride

In 2024, Upstride Agency partnered with the Alannah & Madeline Foundation to enhance their media presence and capacity.

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The foundation, dedicated to supporting children affected by family violence and advocating for young people’s rights, sought to strengthen its media outreach and communications. Our engagement involved media consulting, training, and mentoring to elevate the media team's effectiveness and impact.

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WHAT WE DID

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MEDIA CONSULTING

‍Conducted in-depth media consulting to assess the foundation’s current media strategies and identify areas for improvement. This involved reviewing existing media materials, analysing media coverage, and developing recommendations to enhance overall media engagement.

MEDIA TRAINING

Delivered targeted media training sessions designed to improve the skills of the foundation’s spokespersons and media team.

MENTORING & WORKSHOPS

‍Provided ongoing mentoring and conducted workshops to support the media team’s professional development. These sessions covered best practices in media relations, strategic communications, and content creation, helping the team implement effective media strategies.

MESSAGE DEVELOPMENT

Assisted in refining and articulating key messages to ensure clarity and impact. Developed messaging frameworks that aligned with the foundation’s goals and resonated with their target audience.

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RESULTS

Upstride Agency’s collaboration with the Alannah & Madeline Foundation in 2024 significantly enhanced its media capabilities and presence. Through comprehensive media consulting, targeted training, and ongoing mentoring, we equipped the foundation’s media team with the skills and strategies needed to effectively advocate for children and promote their vital work. This partnership underscored our commitment to supporting organisations dedicated to important social causes and ensuring their voices are heard.

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