AWE Purple Day 2022

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In 2022, Upstride was engaged to arrange media for Australian Women with Epilepsy's (AWE) first campaign, 'Kickstart the Conversation’ .

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AWE sought to make a strong impact during Purple Day 2022—the global day for epilepsy awareness.

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what we did

PR STRATEGY

We developed a comprehensive PR and media strategy, targeting long lead outlets, newspapers and digital.

MEDIA RELEASES

We secured media appearances for AWE’s leaders, ensuring that their message reached a wide audience. This included interviews and features in both local and national outlets, marking AWE’s first successful media campaign.

FUNDRAISING & TOOLKIT PROMOTION

‍To support AWE’s fundraising efforts, the campaign also promoted ‘Tips & Tricks’ toolkits, to help women with epilepsy navigate workplaces and relationships.

The ‘Kickstart the Conversation’ campaign was a significant success, achieving widespread visibility and engagement for AWE on their first major campaign. Media coverage included Channel 7, Canberra Weekly and Medical Xpress.

Upstride Agency is proud to have supported Australian Women with Epilepsy in their first major awareness campaign. The ‘Kickstart the Conversation’ campaign not only introduced AWE to a wider audience but also provided practical tools to help reduce the stigma associated with epilepsy. This project reflects Upstride’s commitment to using strategic communication to make a meaningful impact on important social issues.

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