Landcare Video Series

The Victorian Landcare Program is a prominent community-based initiative supporting over 740 groups and networks across Victoria. In 2022 Upstride Agency was engaged to highlight and promote the efforts of these dedicated volunteers through a series of compelling content pieces, including five videos and written case studies.

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WHAT WE DID

Content Production

Video Series: Produced five videos celebrating the achievements of Victorian environmental volunteers. These videos were crafted to highlight the dedication and impact of various groups and individuals supported by Landcare.

Written Case Studies: Developed and published engaging web stories that complement the video content. These written pieces provided deeper insights into the featured volunteers’ experiences and accomplishments, enhancing the overall storytelling.

Some of the incredible groups and changemakers celebrated through this content included:

LGBTIQ Friends of Bababi Djinanang Grasslands: A group that provides an inclusive space for environmental conservation. 

Chantal Morton, a Mornington Peninsula Landcare Facilitator: whose efforts in uniting 13 Landcare groups and landowners helped establish new koala habitats on Bunurong Country.

‍See all video projects at https://www.environment.vic.gov.au/landcare

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RESULTS

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Upstride Agency’s content series for the Victorian Landcare Program successfully celebrated the contributions of environmental volunteers across Victoria. Through a combination of engaging videos and insightful written stories, we highlighted the diverse and impactful work of Landcare groups, inspiring others to participate in and support environmental stewardship. The project not only enhanced the visibility of the Landcare Program but also strengthened community connections and encouraged greater participation in environmental conservation efforts.