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Safer Care Victoria sought Upstride’s expertise in 2022 to craft the copy for its annual report on Voluntary Assisted Dying in Victoria.
The report was intended to provide a comprehensive and neutral overview of the state’s implementation of Voluntary Assisted Dying.
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WHAT WE DID
Given the sensitive nature of Voluntary Assisted Dying, the primary challenge was to produce a report that was both factually accurate and presented with an exceptionally neutral tone, avoiding any bias or emotive language.
Content Development: Collaborated closely with Safer Care Victoria to gather and verify content, ensuring that all information was accurate and appropriately handled
Copywriting: Crafted clear, neutral, and factual copy for the report, meticulously addressing the complexities and sensitivities surrounding Voluntary Assisted Dying
Review Process: Managed three rounds of feedback and revisions to fine-tune the report and ensure it met all requirements and standards.